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Media Advocacy Tools

• How to get your issue in the media
• Tips for advocates

• How to pitch a story

• Write a letter to the editor or an op-ed piece
• View a published letter from first draft to final!

• Press release sample

• Press kit sample

• Newspaper ad sample

Framing Resources

Making the Case for Healthy Food and Activity Environments

(Web conference)

Framing Briefs

• Making the Case for Breastfeeding: The Health Argument Isn't Enough
• Sugar Water Gets a Facelift: What Marketing Does for Soda
• What Surrounds Us Shapes Us: Making the Case for Environmental Change
• Food Marketers Greenwash Junkfood: Companies Tout Link to Health and Environmental Movements
• Reading between the Lines: Understanding Food Industry Responses to Concerns about Nutrition
• The Problem with Obesity

Food and Activity Blogs

Food Politics by Marion Nestle