Soda consumption has changed — a lot. The typical person now consumes 190 calories a day from sugary drinks, up from 70 a day in the late 1970s. That 120-calorie increase represents about one-half of the total daily caloric increase during that span, C.D.C. data shows.

Of all foods and beverages, says Mr. Brownell, [a prominent nutrition researcher], "the science is most robust and most convincing on the link between soft drinks and negative health effects."                                                                                       

David Leonhardt

          "Soda a Tempting Tax"

        The New York Times

Liquid Candy

The $72 billion carbonated soft drink industry is doing everything it can to keep its current customers and attract new ones – and with great success. Carbonated soft drinks are the single biggest source of calories in the American diet*, and are a major contributor to the growing health problems this nation faces. Advocates are increasingly pushing for policies that will limit the harmful impact of soda, and for good reason.

This page contains tools and resources for advocates seeking to frame soda in a way that supports nutrition policy to limit soda.

Soda Talking Points for Advocates

Here are some talking points which will help support your argument when writing letters to newspaper editors and op-ed columns, or pitching a story to a journalist.